Women's Forum
2025 Women's Forum | Art of Influence
Tuesday, April 1st, 2025
Monona Terrace in Madison
The 2025 WSAE Women's Forum, themed "Art of Influence," is a transformative one-day event that brings together association professionals and suppliers to spark inspiration, create meaningful connections, and elevate leadership. This event offers targeted educational sessions designed to empower attendees, helping them grow within the dynamic field of association management. With a focus on innovative strategies and cultivating influence, attendees will gain the tools and insights needed to shape the future of the industry and unlock their full leadership potential.
The Women’s Forum is not just for women! Anyone can attend, regardless of race, gender, color, religion, sex, national origin, age, disability, political affiliation, marital status, personal appearance, sexual orientation, gender identity or expression, or family responsibilities.
Monona Terrace
One John Nolen Drive
Madison, WI 53703
Meeting Room: Hall of Ideas
Location: Level 4
Directions and Parking
Schedule
Tentative Schedule is subject to change*
| 9:15 AM - 9:50 AM |
Registration, Networking, Light Breakfast
Counter #2 |
| 9:50 AM - 10:00 AM |
Welcome, Introductions, and Announcements
Hall of Ideas FGIJ
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| 10:00 AM - 11:00 AM |
Opening Keynote: Courage as a Carry-On: Leading with Innovation, Collaboration, and Inclusivity in the Association Industry
Lilah Jones, Speaker - Coach - Facilitator - Educator
Hall of Ideas FGIJ
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| 11:00 AM - 11:10 AM |
Break |
| 11:10 AM - 12:10 PM |
General Keynote: Unlock the Power of Relationships for Leadership Growth: A Strategic Investment in Your Personal Board
Melanie Stuber, Founder and CEO, Cultivate and Thrive LLC
Hall of Ideas FGIJ
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| 12:10 PM - 1:15 PM |
Networking Lunch
Community Terrace |
| 12:45 PM - 1:15 PM |
Venue Tour
Community Terrace
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| 1:15 PM - 2:00 PM |
Breakout #1:
Brushing Up on Supplier Partnerships:
RFPs, Negotiations & Event Planning
Moderator: Megan Seppmann, MBA, CVP, Wisconsin Center District
Panelists:
Danica Potier, Marcus Hotels & Resorts
Krissy Sigmund, Wisconsin Dells
Tracie Toth, CMP, Elkhart Lake
Angela Wolf, Sheraton Madison Hotel and Fairfield Inn & Suites Madison South
Hall of Ideas FGIJ
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Breakout #2:
Sculpting Success: Non-Dues Revenue for Modern Associations
Moderators:
Caley Mutrie, CAE, IOM, Association Acumen
Lexie Mallary, Wisconsin Hotel & Lodging Association
Lynda Bouchard Patterson, FASAE, CAE, Association CEO
Hall of Ideas EH
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| 2:00 PM - 2:05 PM |
Break |
| 2:05 PM - 2:50 PM |
Breakout #3:
Sketching Success: The Role of Mentorship in Professional Development
Moderator: Amanda Niebauer, Executive Director, Inc.
Panelists:
Denise Husenica, CAE, National Fluid Power Association
Michelle Vetterkind, CAE, Wisconsin Broadcasters Association
Morgan Parks, MA, Executive Director, Inc.
Tracy Kern, League of Wisconsin Municipalities
Hall of Ideas FGIJ
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Breakout #4: Want More Members? The 5 Point Proven Blueprint to Increase Your Membership & Revenues
Susan Thomson, CEO, Licensed Coach
ActionCOACH Business & Executive Coaching
Hall of Ideas EH
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| 2:50 PM - 3:00 PM |
Break |
| 3:00 PM - 4:00 PM |
Closing Keynote: Stepping into Your Personal Brand
Megan Kuiper, Leadership Coach, Keynote Speaker, and Culture Consultant
Hall of Ideas FGIJ
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| 4:00 PM - 4:05 PM |
Closing Remarks
Hall of Ideas FGIJ
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| 4:05 PM - 6:00 PM |
Networking Reception & Drawing
Community Terrace |
Hotel Information
Room Blocks are available with a group rate at two different Madison hotels.
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Embassy Suites by Hilton Madison Downtown
231 S. Pinckney Street Madison, WI 53703
Room Rate: $159
Reservation Cut-Off: March 3, 2025
To book your reservations:
Book reservations online here
or
Call 608-740-6870 and ask for the 2025 WSAE Women's Forum room block
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Hilton Madison Monona Terrace
9 East Wilson Street, Madison, WI 53703
Room Rate: $189
Reservation Cut-Off: March 1, 2025
To book your reservations:
Book reservations online here
or
Call Hilton reservations at 800-445-8667 or call the hotel directly at 608-255-5100 and reference the group code: 93K
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Questions?
Please contact the WSAE Office | [email protected] | 414-338-WSAE (9723).
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